Welcome to Cruth Nua!

Hi beautiful, my name is Charlotte O’Neill, the founder of Cruth Nua.

Firstly, I want to thank you from the bottom of my heart for being here, your support means the absolute world to me!

Fashion has been a huge part of my life for as long as I can remember.  In 2013 I began a social media page called "It's my curvy life"  as a hobby creating fashion, beauty and body confidence content in the hopes of helping women who like me struggled with negative body image. 

Through "It's my curvy life" I was given opportunities to model and work with amazing people and brands. It was through modelling part-time that in 2019 I fell into fashion retail where I spent 5 years, visual merchandising, learning the art of styling and making the most incredible relationships with customers. I have seen firsthand how the right outfit can completely change how someone feels about themselves!

As a women who has been a size 24 and a size 14 at different stages, I’ve also seen the other side of it, the frustration of loving fashion but not always finding clothes that actually fit properly or make you feel confident. That experience coupled with my love of helping women and fashion is what inspired me to start Cruth Nua.

The name Cruth Nua, meaning “New Shape” in Irish, represents a new way of looking at fashion, here it's not just about the clothes it's about helping women rediscover their confidence!

Right now, my focus is on curating pieces that do exactly that finding clothing that fit well, feel great, and makes you walk a little taller when you put it on.

Looking to the Future 

As Cruth Nua grows, my dream is to start creating and designing my own collections of pieces that are thoughtfully made with comfort, confidence, and style at the heart of every detail.

For now, I’m so excited to bring together a range of beautiful, flattering styles that reflect the Cruth Nua ethos: fashion that celebrates shape, style, and self-confidence, exactly as you are.

My Commitment to you

Your trust means everything to me. I am committed to providing you with a seamless shopping experience, from browsing the collection to receiving your order. If you have any questions, need assistance or just want to chat I am always here to help.